TikTok Guide

OVERVIEW

During the first few years of TikTok’s international presence, Digital Surgeons jumped on the opportunity to become an expert for those who are unfamiliar with the rising platform.

Leveraging firsthand familiarity with TikTok, I helped shape an educational ebook aimed at audiences least familiar with the platform. I collaborated with a copywriter to design an ebook that delivered platform insights in a lighthearted, approachable way. The visual direction embraced the vibrancy of TikTok, using bold, digestible imagery to support key takeaways. A dedicated landing page was also designed to drive downloads and support lead generation.